Threshold Consulting: It's Your Life, Own It!

Personal Branding? At My Age?

Whenever I talk about personal branding with mid-career people, I often notice a look that suggests just a bit of skepticism, even if they seem to be agreeing. I can almost hear them thinking, “Personal branding? At my age?”

You may remember that the idea of personal branding was first promoted by Tom Peters in his landmark, 1997 article in Fast Company. You may have read it and applied it to your career. Or maybe not. If you haven't and you are at mid life, you may feel you’ve gotten this far without it, so it’s pretty easy to dismiss personal branding. Yet, in my roles as both a personal branding strategist and as a retirement coach, I assure you that personal branding has a lot to do with the quality of your career -- and the quality of your life!

For now, let’s just stay with the idea of personal branding as a career management tool. Okay fifty-plusers, pay attention.

Just One Degree of Difference

I don’t know about you, but when I think of great achievements, I tend to think of expending huge effort. And yet, there have been times when I’ve found myself surprised to see that the difference between ordinary and extraordinary performance can be very small. Well, based on a great online movie, I’ve just seen, it seems that great achievements can be a matter of a very small degree of difference. 

The movie is 212° The Extra Degree, from Simple Truths.

Want some inspiration to achieve more in life? Then click the link above and take a few minutes to see this short movie.

Once you do, make a list of the results you want in your life. Then consider what will provide you with the degree of difference in achieving those results. Whether it’s some small action, a strength, or an attribute that sets you apart, once you know it, you can use it to achieve the results you want!

Contact me if you would like to uncover strengths and attributes that can help you achieve more in your career and life.

Announcing Jibber Jobber Career Toolset

Whether you are at mid-career or just starting out, you need to manage your career. This has always been true, but is becoming more important than ever. It is also becoming critical to develop skills in attending to your career in an online world; increasingly, job search and career management means going on the web to do company research, manage information, collaborate, and network.

To help you more effectively run your career in this online world, I’ve partnered with Jason Alba, founder of Jibber Jobber Career Tool Set, to provide you with access to online tools. Essentially, as Jason puts it, “[Jibber Jobber] …is like a personal relationship manager that allows you to do everything you need to do to manage a job search and optimize your network relationships - for the duration of your career!”

Need to do better?

Some Thoughts on Spiritual Balance

Do a search on Google and you end up not only with lots of results but also lots of temptations to pursue fascinating paths that divert you from your original inquiry. Yet, when it comes to diversion, searches relating to spirituality lead to some pretty intriguing results, not the least of which is the proposition that Google is God.

I can only imagine that The Church of Google is simply an original and clever parody. Still, a more sobering piece by Thomas L. Friedman, author of The World is Flat, makes a similar comparison between Google and God. At some basic level, these comparisons do touch on our human craving for meaning and connectedness, as well as a desire to experience a relationship with a higher, all knowing power.