In their book, Career Distinction: Stand Out By Building Your Brand, William Arruda and Kirsten Dixon make the point that the lines between work and personal life are blurring; they say:
“The BlackBerry, ubiquitous Wi-Fi, and mobile phones have created a ‘work anytime, anywhere’ world. This blurring of boundaries between professional and personal life will only increase as being in the office becomes less and less necessary for knowledge workers.”
They go on to spell out the implications. First, with less time in the office, it takes a strong personal brand to continually convey the value you deliver. Second, living a life with an “always-on” career, you will want to align work with your values and passions to achieve a sense of fulfillment.
I think there is another implication…














