“So, rumor has it,” she says, as she leans toward the camera drawing you in to learn a secret about China and the Beijing Olympics – insider information she delivers in just 12 seconds. She is Christine Lu, Chairman and cofounder of The China Business Network, and creator and host of The China Business Show. Although she’s lived most of her life in Los Angeles, Christine describes herself as a “social media addict who grew up in cyberspace.” She has a strong online presence not only on her business websites but also across a range of social media, including Twitter, FriendFeed, Facebook, LinkedIn, and Utterz – just to name a few!
In following Christine online, I’ve noticed that she always conveys ease and confidence; and she communicates with insight and wit, often bringing humor as well as perspective to a range of life and business topics. More importantly, she effectively leverages social media in thoughtful ways to build and maintain relationships with people whether they are across town or across the Pacific – and then grows those relationships as a participant and host at face-to-face networking events. Christine is a strong brand, not only when it comes to doing business in China, but also in her active social media leadership. So strong is her brand, in fact, that she was recently named to NowPublic's list of the 20 most influential individuals in Los Angeles.
While Christine provides “little snippets of my life” on video at her own site, she has recently been experimenting with short videos at 12seconds.tv. There, she has posted 12 second clips that include applying lip gloss, eating a burrito, showing a new pair of shoes – and of course sharing insider tips about China Business.
From a personal branding point of view, Christine certainly exudes her brand. Indeed, beyond what she might say about it, she truly lives and demonstrates her brand daily – not only by creating value in facilitating doing business in China but also in the “snippets of life” she offers – some as short as 12 seconds.
What about you? How do you move beyond what you say to live and exude your brand? How can you demonstrate it in twelve seconds?
Cross-posted at The Personal Branding Blog
